Performance is key to web usability

You can put up with poorly grouped information and bad design (to a certain extent) but make sure your customers can actually get into your site. Poor performance not only prevents customers from accessing your site, but also seriously damages credibility.

It has been my mission for the past week to try and access www.hm.com/, not because I want to shop (I may have wanted to in the beginning or at least browse) but because I tried to access it the other day and don’t think I’ve ever visited a website that has taken so long to get into. The site is flash based and takes an age to load.

Ok, I’ll give it a chance; maybe it’s just high traffic visiting the site or my broadband connection is a bit slow (even though I can still watch videos on you tube). So I’ll try later. Later came and I still couldn’t access it. Just get a flash loading bar that doesn’t move.

hm2.jpg

 I eventually get past the loading bar to get the following:

hm1.jpg

  Very helpful 😉

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: