lose the fluff… users don’t see it

I was just thinking about whether I find the new hotmail login page slightly annoying or not. You now have to click over your account name to reveal the password input box, which is kind of unnecessary, let me see where I need to type straight away in order for me to complete my goal; logging into my hotmail account.

However, what also dawned on me is that I look at this page, probably daily, if not every other day and have no clue to what the two columns that precede the login box are for. I know they are there by remembering the page’s visual layout, but I have never read any of the detail.

Just brings home the point that it’s crucial to keep your pages task and goal focused. I’m not saying that the hotmail page doesn’t do this, because now I’m intrigued I’ve taken another look and can see that the one in the middle is about signing up to hotmail. However, I have forgotten what was in the first column already?

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