Usable design improves credibility

I recently attended the Content Usability 1 & 2 seminars presented by John Morkes at the Nielson Norman group’s user experience 2006 event held in London. 

John Morkes gave a number of useful examples of websites and studies that relate to usability of websites and how good usability leads to a website’s credibility. Credibility is extremely important to a website’s success, especially in the current age where users are increasingly concerned about giving out personal details over the web. This basically means, if they don’t trust a website then they are less likely to buy or visit again – they will just stick to the sites they know and trust. 

A study by Fogg et al suggests that “creating websites that are easier to use, increases its credibility” For more information about this study read the following report http://captology.stanford.edu/pdf/p61-fogg.pdf. The point here is that you cannot underestimate the importance of ensuring that your website is easy to use. I have spoken before about companies losing out in sales or audiences because of poor usability, but it is greater than just losing sales: a company puts its reputation on the line by having a website that is difficult to use.

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