If you should get one thing right, it’s the checkout process.

Frequently, I come across websites that have usability issues on the checkout process. This is an absolute no no, if you want to keep customers.

Many people are already concerned about online security and yet companies keep failing to get this right.

My most recent example was paypal. I infrequently buy things from ebay and so when I bought an item last week and paid via paypal, (I forgot that I had registered before and was in a hurry) I went for the quick checkout option and didn’t sign into paypal. So when I got the error message ‘ this credit card is assigned to another account’  I freaked! what oh no have I been a victim of credit card fraud!

I only figured out that I had registered about a year ago, after 1/2 hour of panic and sheer annoyance.

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